ABC SALES CORPORATION

Area : 1,200 Sq.ft
Location: Taliparamba, Kannur, Kerala
Year: 2017 / completed

‘Sale web’ was a digital design, derived from nature, realized in lightweight fabric, using the latest digital fabrication and engineering techniques, to create more with less. The design dramatizes the facade geometry by stretching a surface, which all joins into a single continuous surface, covering the facade. The design and fabrication procedure used state-of-the-art digital workflow; beginning with 3D computer modeling, engineered structurally before undergoing a process of computer controlled (CNC) material cutting and mechanical re-seaming. The computer-model fed directly into a production line of sail-making software and digital manufacturing enabling the generation of a lightweight material requiring minimal adjustments onsite. While appearing solid, the lagoon blue structure is soft and flexible and creates highly unusual effect in facade, which comes to life with projection and lighting.