Area : 442 Sqft Sq.ft
Location: Doha, Qatar
Year: 2014 / Completed

Dr.Mobile is developed on the concept of clinical consulting for mobile phones. The full clear matte white retail store was design to focus on sales & service. The fluidic geometry of the wall display units is derived from the basic form of a mobile phone through iterative process. The double curved surfaces display counters that connects the user to the mobile phones of the age. The ceiling & wall is a single surface of blurring length & dimension within the space, similar to the function of a mobile phone. The backlit ceiling also stretches across to spread uniform light across the store. The free standing statuario marble wall is 12' high with book matched pattern acts as home screen / background to the store. The store front breaks the monotony of linear electronic market (souk) of Al Rayyan.